What’s a Reteller Channel?

Just as products flow through “Reseller” Channels, the stories about them flow through “Reteller" Channels. Retellers are people who influence decisions & buying behavior in the markets you serve by retelling your story. They add value to your story because of the trusted relationship they have built with their audience.

Today, Retellers come in all shapes and sizes. The channels include traditional media and new social media. The mediums and tools they use include blogs, rss feeds, podcasts, video and photo sharing sites, twitter, facebook and more! And, as you can imaging with the emergence of these new retellers and mediums, come new challenges.

• Do you know who the new retellers are?
• Do you know how to reach out to them?
• Do you know how to craft stories that they’ll want to tell?
• Do you know how to create stories that won’t break in the retelling?

To learn how to Master the Reteller Channel you can access our blog, download our e-book, or email us for a consultation or workshop ...